CONTRA LABS / Field Note
AI isn't replacing creative professionals. It's making the best ones better.
Loading the complete research…
Related research
The only prompt that got videos to production-ready in Adobe Firefly.
4 designers, 3 deliverables each. The prompts that landed described physical direction, not aesthetic mood.
Contra LabsRead article
Creatives keep telling us the same thing about AI: every output looks the same.
12 models, 5 creative domains. One repeated complaint from working evaluators: the work all looks the same.
Contra LabsRead article
The creative process has 3 phases. AI performs very differently in each.
Ideation, mockup, refinement. AI fits differently at each phase, and the best creatives know where to hand off.
Contra LabsRead article