CONTRA LABS / Battle
Ad videos: six models across ideation, mockup, and refinement
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Frontier AI video models are nearly tied. None of them nail physics yet.
A blind head-to-head of Seedance 2.0, Grok Imagine, Veo 3.1, and Adobe Firefly Video, judged by 12 professional video editors across 10 prompts.
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Grok Imagine is the "Polisher" model. Hand off the early rounds, bring it in for refinement.
The biggest phase-over-phase climb of any video model in the study. 3rd at ideation, 1st at refinement.
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Veo 3.1 is the "Creative Director" model. Use it early, but hand off before refinement.
61% win rate at ideation. 39% at refinement. The clearest model profile in our video evaluation.
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